Led the strategic redesign of an entire enterprise product suite serving highly regulated industries — building the governance frameworks, team, and design systems that enabled the transformation.
Precisely's enterprise product portfolio had grown organically across multiple acquisitions, resulting in deeply fragmented user experiences, inconsistent design patterns, and no shared governance framework. Complex regulatory requirements in data integrity and compliance made the challenge even more acute — users were navigating labyrinthine workflows with no clear information architecture.
I embedded the team into the product lifecycle early, conducting moderated usability sessions with enterprise users across regulated industries. We synthesized research across 6 product lines to identify converging pain points — most critically, that users were spending 40%+ of task time navigating between disconnected product modules. Journey mapping sessions with cross-functional stakeholders revealed misalignment between what engineering had built and what users actually needed to accomplish their jobs.
The fragmented product structure required a fundamental rethinking of how information was organized across the portfolio. I led information architecture workshops with product and engineering leaders to establish a unified navigation model. We moved from a product-centric IA (organized around how Precisely built software) to a task-centric IA (organized around what users need to accomplish). This shift alone accounted for a significant portion of the eventual 50% task time reduction.
I established a design sprint cadence that paired senior designers with product managers for rapid hypothesis-test-learn cycles. I introduced a design critique culture that elevated quality across the team. Critically, I built a governance model — the organization's first — that standardized component usage, review gates, and handoff documentation. This wasn't just design process; it was organizational change management.
A unified enterprise experience built on a governed design system, with consistent navigation patterns, standardized data visualization components, and accessible workflows. The governance framework ensured that as the product evolved, quality and consistency were maintained without bottlenecking velocity.